购物中心的经营定位.docVIP

购物中心的经营定位 购物中心的经营定位提要：mall项目可以根据各地区消费水平、消费结构、消费能力和mall项目的经营规模进行经营定位的确定，基本上可以从以下几个方面考虑 更多建筑学堂 购物中心的经营定位： mall项目可以根据各地区消费水平、消费结构、消费能力和mall项目的经营规模进行经营定位的确定，基本上可以从以下几个方面考虑： ①业态定位：集购物、休闲、娱乐、文化、饮食等多功能服务于一体的一站式大型购物中心； ②目标市场定位：满足地区全客层消费者需要；地区或城市新型商业区的标志性企业； ③主题特色：符合当地人群的经营主题设计； ④经营品项：吃、穿、用、玩、乐、赏、游等项目的合理配置； 从深圳已经在国内率先成功经营一年多的两家mall项目铜锣湾广场、中信城市广场可以看出，两家mall项目在目标市场定位方面存在一定程度的区别，两家mall经营规模接近，都在7万平方米以上，属于中等偏小规模mall项目，但两家mall项目的位置是各有千秋，铜锣湾广场在华侨城，是深圳高尚住宅区和着名的旅游区，中信城市广场则坐落于深圳市中心，是典型的商务区，从两家mall项目的经营规模方面无法容纳太多经营业态的商场，因此，满足地区全客层消费者需要的可能性不大，所以，铜锣湾广场突出满足城市白领与旅游人群消费，商品组合时尚、突出铜锣湾百货，服务组合突出酒吧一条街等项目；中信城市广场则以城市中高层消费为中心，商品服务组合较为高端，如引进日本的西武百货，两家mall各有所长，都取得了很好的经营绩效。 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curriculum system