销售项目广告投放管理规定.docVIP

销售项目广告投放管理规定 销售项目广告投放管理规定提要：原则上选择两家左右主流媒体以头版包版等特殊规格 于房地产E网 销售项目广告投放管理规定 报广投放策略管理规定 各分公司第一个项目首次开盘需进行密集的报广投放。 原则上选择两家左右主流媒体以头版包版等特殊规格于项目开盘前两周投放三至四次（首次媒体亮相当天、开盘前一天及中间周三至周五中某天）。 其它时段及次要媒体按整版形式投放。 　　电视媒体投放策略管理规定 各分公司第一个项目首次开盘，应在当地和周边相关目标市场地区的各大电视媒体上采用密集型的投放策略。 电视媒体投放周期原则上为项目开盘前约半个月至开盘，选择时段为18:00-23:00，播放广告片长度为30秒或60秒（以60秒为首选）。 短信投放策略管理规定 各分公司项目开盘及日常销售中需有针对性的进行短信投放。投放周期与时间一般安排在项目开盘前约10天至开盘期间以及日常销售期的周五至周日、节假日等。短信内容原则上为70字以内。 投放范围一般为：特定的区域性手机用户；具有购买能力的潜在手机客户；其它目标手机客户。 在各短信投放日，各营销中心应组织相关人员对短信投放进行现场监控，以确保投放质量。其他非主流媒体投放管理规定各分公司项目开盘及日常销售期间可以在网络、电台、杂志、户外广告牌等媒介上有针对性选择投放。 投放范围应为：特定的区域性媒体；特定的房地产广告主流媒体；其它目标客户群经常接触到的媒体。各项媒体投放计划表参见附件二。 于房地产E网 Measures for the routine management of moral education in Middle SchoolsMethod of conventional management of moral education in middle schoolFirst, the guiding ideology:School moral education is an organic whole of the whole education work, always adhere to the school adhere to the moral education, education for this product, and actively promote the quality education, the school building efficient curriculum system of moral education, moral education, improve the sense of attraction and appeal, enhance the moral education work for through and timeliness. Teach everyone, service education and management education, and school moral education work must be with family education and community education closely together, to form a concerted pattern, and strive to create a good atmosphere for education, and to promote the all-round development of students, to establish a scientific moral education full of vigor the For long-term mechanism.Two, the goal of moral education:To guide the students to form the correct world outlook, outlook on life, values, to cultivate students unity and mutual assistance, honest and trustworthy, law-abiding, good quality, hard work, set a good XX students ideological quality, psychological quality and image quality. The formation of excellent moral education curri