第七章 报 盘 Quotations and Offers概念.doc

第七章 报 盘 Quotations and Offers 报盘函电的作用 报盘就是承诺按照合同中规定的条款及条件来供应货物，是向一个或一个以上的特定的人提出的订立合同的建议。报盘又称发价或报价，在法律上成为要约。报盘有报实盘（在某一时间限制内报某一指定价格且受其约束）和虚盘（报盘不受约束）之分。 报盘函电的内容 第一部分：确认收到询函，并对客户对自己的产品感兴趣表示真诚的感谢，并指明询函发出时间。 第二部分：说明货物目前的供应情况，并明确的陈述所有交易条件。如支付方式 折扣及佣金的规定，包装及交货日期，报盘的有效日期(实盘)。 第三部分：表示希望买方对报价满意并接受所给报价。 报盘函电的注意问题 在书写报盘函电时，要注意使用友好的语气，切记不要强迫客户接受，礼貌的语言和言简意赅的措辞，巧妙的表达技巧有益于促使客户对其它产品产生兴趣。另外，报盘时，应确保询盘来函中的所有问题得以答复。 Sample 1 报实盘 Dear Sirs, We acknowledge with thanks receipt of your letter of March 11 enquiring about Colored Hats and we offer as follows, Art No: N46 Colored Hats Quantity: 600 Design Number: 7689-45 Packing: in boxes Price: ＄160 per number Shipment: to be made from August to October Payment: by cash For more information about our goods, you may refer to our catalogue and price list enclosed. We must point out that this offer is firm for two weeks only because of the heavy demands. We can assure you that these goods are very popular in your market. If you compare our products with others’, it will be found that ours are of high quality. Moreover, in case of an order for more than 500 pieces we would grant a special discount of 5%. We await with great interest your prompt answer. Yours faithfully, Sample2 报虚盘 Dear Sirs, Thank you for your enquiry of July 22 for our Canned Beef and as requested, we are sending you, under separate cover, one catalogue and two samples. We hope they will reach you in due course and will help you in making your selection. In order to establish new business between us, we take pleasure in making you a special offer, subject to our final confirmation, as follows: Quantity: 500 cases Price: CIF net Copenhagen per case in US$ 36.2 Packing: By standard export case of 120 cans each Shipment: November, 2007 Payment: by confirmed, irrevocable L/C payable by draft at sight to be opened 30 days before the time of shipment We trust the above will be acceptable to you and await with keen interest