国际贸易如何跨越绿色壁垒.docVIP

国际贸易如何跨越绿色壁垒 张波 （陕西工业职业技术学院 营销0802） 摘要：国际贸易中绿色壁垒的出现,对中国对外贸易产生了不良影响。绿色营销的出现是解决这一问题的突破口。绿色营销具有的特点及在中国的市场环境条件是企业实施绿色营销时所必须了解和把握的。根据中国具体国情,如何跨越绿色壁垒、实施绿色营销将成为政府和企业必须解决的课题。随着全球自由贸易程度的不断提高,各种关税和非关税壁垒以及贸易补贴受到国际自由贸易条约和协议的限定而逐步走向消亡。在这种情况下,西方发达国家为保护本国工业,借环境保护之名行贸易保护之实,筑起绿色壁垒,对我国的外贸产生了不良影响。为此,如何跨越绿色壁垒,实施绿色营销就成为我国政府及企业界亟待解决的课题。 关键词：绿色壁垒 绿色营销 绿色产品 绿色消费 Abstract：In the international trade the green barrier appearance, produced to the Chinese foreign trade has affected not good.The green marketing appearance solves this question breach.The green marketing has the characteristic and is the enterprise implements time the green marketing in Chinas market environmental condition must understand and grasp.According to the Chinese concrete national condition, how will surmount the green barrier, the implementation green marketing becomes the topic which the government and the enterprise will have to solve.Along with the global free trade degree unceasing enhancement, each customs duty and the non-tariff barrier as well as the trade subsidy receives the international free trade treaty and the agreement definition moves towards withering away gradually.In this case, the Western developed country for protects our country industry, reality of name of good trade protection taking advantage of the environmental protection, builds the green barrier, produced to our countrys foreign trade has affected not good.Therefore, how surmounts the green barrier, the implementation green marketing becomes the topic which Our country Government and the business community urgently awaits to be solved. Key word：Green barrier green marketing green product green expense 目录 一、绿色壁垒的含义及兴起原由 1 （一）绿色壁垒的含义 1 （二）绿色壁垒兴起原由 1 二、绿色壁垒对我国外贸的影响 1 （一）作为进口国的正面效应 1 （二）作为出口国的负面效应 1 三、绿色营销的含义及其特点 2 （一）研究焦点 2 （二）绿色产品具有不同于传统产品的特点 2 （三）绿色分销同传统分销具有差异性 3 （四）绿色促销具有与传统促销不同的特点： 3 （五）价格的特点 4 四、我国绿色营销的市场环境条件 4 （一）思想条件 4 （二）理论基础 4 （三）物质基础 4 （四）政策支持 5 （五）法制保障 5 （六）公众压力 5 五、实施绿色营销 5 （一）从宏观着眼，奋力推进 5 （二）从微观着手，狠抓落实 6 结语： 7 参考文献： 8 致谢： 9  一、