面条包装（食面如初）设计 毕业论文.docxVIP

面条包装（食面如初）设计系　 　别： 应 用 技 术 学 院专业名称：艺 术 设 计学生姓名：学　　　　　　号：222012601085006指导教师姓名、职称：完成日期2016年4月10日目录摘 要51.1　设计初衷51.2设计历程61.3传统元素在包装上的应用价值71.4面条包装（食面如初）设计81.5　灵感来源121.6　产品应用12结论15参考文献16致　谢17面条包装（食面如初）设计摘 要在中国的饮食文化里面在中国的饮食文化中，面条有2000多年的历史，它融营养、美学、史学于一体，形成东方食品中一支不可忽视的主流食品。近几年来面这一传统产业得到了长足发展，产量和生产规模也越来越大，产品档次有所提高。随之而来的是面条的革命从面条的颜色与口味上变的越来越多元化，所添加的营养成分也种类繁多，价格更是差异较大。经过科学研究产品销售量受到“一质量、二包装、三价格”的影响。在经济全球化的今天，包装与商品已融为一体。而优秀的包装设计应该是大众化、 国际化、市场化的设计。包装是品牌理念、产品特性、消费心理的综合反映，它直接影响到消费者的购买欲。我们深信，包装是建立产品与消费者亲和力的有力手段，只有精美的商品包装和优质的商品才能受到广大消费者的关注与青睐，才能在激烈的市场竞争中稳操胜券。所以我选择面条包装作为我的毕业设计。关键词：包装设计；LOGO设计；传统元素；创新；最古老面条实物面世，结束面条发明国之争———（第一碗面条照片）AbstractIn the diet culture of China, there are more than 2000 years of history in Chinese food culture. It combines nutrition, aesthetics and history, and forms an important food in the East.In recent years, the surface of this traditional industry has developed rapidly, production and production scale is also growing, the product quality has improved. Followed by the noodles of the revolution from the noodle color and taste of the growing diversity of the added nutrients also a wide variety, the price is different.Through scientific research product sales are subject to the influence of one quality, two packaging, three price. In todays economic globalization, packaging and goods have been integrated. And excellent packaging design should be popular, international, market-oriented design.Packaging is a comprehensive reflection of the brand concept, product characteristics, consumer psychology, it directly affects the consumers desire to purchase. We are convinced that the packaging is to establish a powerful means of affinity and consumer products, only exquisite packaging and quality goods to by the vast number of consumers attention and favor, can in the fierce market competition a shoo in. So I chose noodle packaging as my graduation design.Key words: packaging design; LOGO design; traditional elements; innovation; 设计初