chapter 1 工商导论.ppt

Franchising A licensing agreement, under which the franchisor grants the franchisee the right to sell or use the former’s product, service or method in return for a royalty from the latter. Franchising 特许经营 budding period: the early 1900s, filling stations, car dealerships growth period: since the mid-1960s, paralleling the enormous expansion of the fast food industry Three basic types of franchising: product franchising: licensing for the right to sell trademarked goods purchased from the franchiser and resold by the franchisee, e.g. car dealers, gasoline stations manufacturing franchisi