商务英语写作Capter 9.pptVIP

Chapter Nine Letter of Apology and Congratulation Pages 148-162 Contents Steps / Guidelines of Writing Letter of Apology and Congratulation Sample Analysis Useful Sentence Patterns Exercises Apology Functions of apology Direct way or in direct way? Apologize directly and use general terms Empathy is the key to an appropriate apologize. Apology People who have the right attitude have the best chance of finding the right words. (You should be sincere and honest when making apology.) Apologize directly and use general terms An unsolicited letter of apology removes a barrier or even preserves a business relationship. Note: People who have made mistakes should not condemn themselves too severely or describe the error too vividly, which may reinforce irritation of the other side. Congratulation Situations calling for congratulations: election, promotion or other significant achievements. Functions of graduation Direct way or in direct way? Guidelines of Writing Congratulation Letters Begin with the reason for writing. You should present the congratulation at the first part of the letter. (In direct way) Tell how you learn about the good news and make the readers feel certain that he/she deserves the praise End the letter by using an encouraging and conversational tone. Congratulation Conclusion Begin with congratulations, followed by detailed information and explanations, end with goodwill words (encouragement) Sample analysis The following two letters are written according to the writing principles mentioned above. Now read the letters and try to figure out how the wiring principles are applied in them, the questions after the letters might help you accomplish the task. What are the basic principles of writing letters o f apology and congratulation? Do the two letters use the direct order? Why? How about the end of letters? Do you think that they both e