社会工作介入企业文化建设的研究.docVIP

东莞理工学院城市学院 本 科 毕 业 论 文 毕业论文题目：社会工作介入企业文化建设的研究 ——以东莞市迪卡侬体育用品公司为例 学 生 姓 名： 麦嘉慧 学 号： 201233030130 系 别： 政法系 专 业 班 级： 2012级社会工作1班 指导老师姓名及职称： 黄文 讲师 起 止 时 间：2015年12月——2016年5月 摘 要 近年来，企业文化建设得到了广泛的讨论和研究，成为企业界和学术界的一个热门话题。目前，在企业文化建设的过程中，由于认识的局限性，存在着许多问题，导致企业文化建设出现缓慢甚至停滞的局面。为了加强企业文化建设，拓宽企业文化建设的新途径，探索企业文化建设的方法和技巧。本文从社会工作视角对企业文化建设的相关理论和文献进行了分析，并以东莞市迪卡侬体育用品公司为例，对企业文化建设的现状进行了调查和分析，分析了企业文化建设存在的问题，对社会工作介入企业文化建设的可行性进行了分析，并探讨了社会工作介入企业文化建设的方法和措施，以期推进企业文化建设的快速发展。 关键词：社会工作 企业文化建设 社会工作介入 途径 策略 ABSTRACT In recent years, the construction of enterprise culture has been widely discussed and studied, which has become a hot topic in the business circle and the academic circle. At present, in the process of the construction of enterprise culture, because of the limitations of the understanding, there are many problems, leading to the construction of enterprise culture appears slow and even stagnant situation. In order to strengthen the construction of enterprise culture, expand the new way of enterprise culture construction, and explore the methods and skills of enterprise culture construction. The relevant theories and literatures on the construction of corporate culture from the point of view from the point of view of social work are analyzed, and in Dongguan City, Decathlon sporting goods company as an example, the status of enterprise culture construction were investigation and analysis, analysis of the problems existing in the construction of enterprise culture, to social work intervention the feasibility of construction of enterprise culture is analyzed, and to explore the intervention of social work methods and measures of the construction of enterprise culture, in order to promote the rapid development of the construction of enterprise culture. Key words: Social Work; Enterprise Culture Construction; Social Work Intervention; Approach; Strategy