淘宝,消费报告.docVIP

淘宝,消费报告 大学生淘宝网站消费市场调查报告1 目 录 1.受访者基本特征分析······································11.1 受访者性别分布·····································11.2 受访者年级分布·····································11.3 受访者月均生活费分布·······························21.4受访者平均每月在淘宝网上花费分布····················31.5受访者在淘宝网上购买产品分布·······················4 2．淘宝网消费者网购消费行为分析··························52.1 对淘宝网的初步印象·································52.2 受访者对淘宝的评价································52.3 受访者对淘宝的偏好及选购原因······················5 3. 以下是对受访者满意度的调查分析····························6 3.1 网购中广告信息的满意度分析·························63.2 增值服务满意度分析··········