如何通过规范的电子邮件营销为企业创造价值.pptVIP

Generate lucrative (high ROI) email marketing programs The big part of the equation is subject to the value to email recipients in their eyes, not the presumptions by email marketers. By applying the best practices, the right email technology, data analytics and relevant marketing campaigns to the engaging customers relationship your business has, will bring you the desirable ROI * Value of emails to recipients Y-axis: Value to Recipient X-axis: Message Relevancy Bottom circle: Spam 1-above: Permission Acquisition 2-above: Permission Retention Top: Relationship Messages (e.g. statements,