2014奥迪全车系试驾活动方案.ppt

Name, Abteilung, Titel, Datum 整体活动思路General Activity Thought 整体活动思路General Activity Thought 本次活动任务Assignment of the activity 为了提升品牌形象，增加积客率，提升奥迪销量，南部区希望在合适时间进行奥迪全系车型试驾活动。 今年是奥运年，希望能紧密结合奥运元素进行创意。 在南部区选择6个城市进行此项活动。 In order to improve the brand image, increase the rate of potential consumers, increase the sales volume of AUDI, South Area is expecting to hold AUDI Test Drive Activity at suitable period in 2008. 2008 is also the year for holding Olympic Games, it is expecting to design combing with the Olympic Games elements. Select 6 cities in South Area for the activity. 国云风对本次活动的理解Und