电子商务环境下的营销模式创新技术总结.doc

浅析电子商务环境下的营销模式创新 摘要：21世纪以来，电子商务蓬勃发展，随着网民日渐增多，网络购物正成为最普遍的消费模式。电子商务的迅猛发展，改变了传统的市场营销概念、营销策略以及消费者的行为方式等方面。本文在对前人文献研究的基础上从电子商务的基本理论入手，探讨电子商务环境企业充分利用电子商务的特性，对现有的营销模式做出创新，使营销模式适应新市场环境，从而在的市场竞争中获得优势。 The Analysis of Electronic Commerce Environment Innovative Marketing Mode Abstract: Since twenty-first Century, the electronic commerce vigorous development, with the increasing number of Internet users, online shopping is becoming the most common mode of consumption. The rapid development of e-commerce, has changed the traditional marketing concept, marketing strategy and consumer behavior etc.. Based o