挖掘机营销广告详解.ppt

02 /v_show/id_XNjk1MTM5MTE2.html /watch/04046289214941265296.html?fr=page=videoMultiNeed 03 A good ad: Connects with its audience Is memorable and easily recalled Provides information quickly and succinctly Calls for action Doesn’t confuse the viewer or make them hunt for the pertinent information Memorable Entertaining 01 1 2 3 recall is the hallmark of an effective ad identify the segment of the population that is most likely to need what you offer humor helps to capture and hold the attention of the viewer or listener Effective Targeting What makes a good print ad? A good print ad is composed of four elements: A provocative image A strong headline A paragraph or two of tight, well-written copy A logo and/or contact information Sharper than you think. The WMF Grand Gourmet knife with Damasteel blade. We are running out of time, act now before it’s too late.