什么是AICDA轨则(国外英文资料).docVIP

什么是AICDA法则 The AIDMA rule is a representative sample of consumer psychology by American advertiser e.s. lewis, which sums up the psychological processes that consumers have before they buy goods. Consumers pay attention to the product and its advertising, interest in that commodity, and create a demand, and finally the memory and the purchase. Attention -- Interest -- Desire -- Memory -- Action. The same use of the word AIDA, which removes the word from memory, adds to the word Conviction, or AIDCA. The AIDMA law can also be used as a way of writing copywriting. I planned web page, especially marketing type single page, is borrowed from AIDMA law, and made certain evolution, make it more in line with the laws of page design, namely AICDA rule: attention, interest, build trust, stimulate desire, prompt action. Lets go through the details. The first is notice. When the visitor opens the page, he must be quick to catch his eye. Specific points: page headings and subheadings to study design, be sure to attract people, cause his curiosity, and utilization of entertaining, hot spots, or catch him take advantage of the psychological and so on; For example commonly used: reveal to you unknown decorate black curtain! Use only one hire WeChat marketing, do 30 million a year! There is also visual uniqueness, using exaggerated font Numbers, special symbols, eye-catching pictures... In short, grab the visitors eye. The second is generating interest. Attracted the attention of visitors, enough to let him interested in the following, he could see, otherwise may click of a mouse shut down the page and leave. How do you get visitors interested? Remember a principle that everyone is most concerned about themselves, not your product, not others. So the next thing you have to say is something that is relevant to him: what value does this bring to me? What does it matter to me? What good is it for me? Its really about grabbing the customers needs, and its best that youre talking about