商务英语U4b.pptVIP

* * * * Key sentences explanation Our objective is to give an accurate picture of the company, its brands and what it believes in. 我们的目标是准确树立公司的形象，公司品牌以及与公司理念有关的形象。 We have to make sure that the public has a positive image of the company 我们必须确保公众对公司有一个良好的形象。 PR, on the other hand, it is more concerned with establishing and maintaining goodwill and understanding between the company and its public. 从另外一方面说，公关更关注公司与公众之间建立并维系一种友好的理解。 In PR you have to build long-term relationships with journalist as because you work with them on a regular basis and trust is absolutely essential. 记者们建立一种长期的关系，