2010中国盐城汽车展销会策划案例.docVIP

2010 年 中 国 盐 城 汽 车 展 销 会 策划人:韩颖 目 录 平面图·····················································3 前言·······················································4 论坛口号···················································4 论坛目的···················································4 论坛核心价值···············································4 总体框架···················································4 论坛日常安排···············································5 展销会日程安排方案·········································6 专家、代表组织方案·········································6 展销会布置·················································7 展销会形象营造方案·········································8 展销会宣传工作方案·········································9 会务接待工作方案···········································10 展销会资金运作方案·········································11 展销会组织领导案···········································12 展销会执行机构职责·········································12 2010年中国盐城汽车展销会展位安排及管理办法················16 总体原则···············································16 参展资格规定···········································16 参展资格的确定程序·····································16 特装展位确定···········································17 标准展位的确定·········································17 加强展位使用管理 ······································18 盐城市展览中心租馆合同·····································19 盐城汽车展销会参展合同·····································22 东风悦达起亚展台设计·······································24 展览新闻工作计划表·········································26 展示礼堂布置···············································28 前言 近日尾气的排放对气候的巨大负面影响和石油资源的日渐紧张，是的越来越多的汽车厂家加紧实施绿色战略，研发混合动力车，燃料电池车等环保汽车。由于江苏省人民政府的大力支持，中国汽车工业协会，盐城市人民政府，江苏省贸促会共同主办，盐城晚报社和盐城共有好会议展览有限公司共同承办的“2010盐城汽车展览会”，将与2010年12月1日-8日在盐城展览中心隆重举行。我们愿携手广大汽车厂商，共同打造一个高质量的展示交易平台，群策群力、共度难关。同时，推出一个全新的全新的环保汽车展示推广平台，为中国的绿色事业做出贡献。 二、展销会口号方案 主题词：节能、环保、时尚 口号：1、车行天下，风驰世界 2、接轨国际标准 3、把顾客和质量放在第一位 三、展销会目的 促进汽车产业的研发制造，与各界人士、各个汽车制造商交流、讨论、开发等领域的交流。促进汽车成果产业化。实现汽车现代化推动汽车行业的发展与进步 四、展销会核心价值 随着中国经济的迅猛发展，中