Marketing Research的课件- ANOVA_s.pptVIP

ANOVA Session: February 1-5-8; 2010 1. Objectives/Purpose Test whether treatments (categorical variables) lead to different levels for a (set of) metric outcome variables, e.g. Does merchandise juxtaposition affect clothes’ purchase intentions? Does beer bottle shape influence purchase quantity? How does visit frequency and use of samples affect physicians’ prescriptions? How does promo activity affect store sales and traffic? Overview of approaches Q1: Do Store Sales increase with Coupon Activity(no/yes)? T-test (ind. Samples): Store Sales by Coupon Activity Q2: Do Store Sales increase