湖南师范大学附属中学2014年高中英语 Unit 1 Women of achievement Project课件 新人教版必修4.pptVIP

6. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. (P19, lines16-17) urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动 e.g. The report urged that all children be taught to swim. 这份报告呼吁给所有的儿童教授游泳。 * The situation is dangerous, but the UN is urging caution. 局势岌岌可危，但联合国力主谨慎行事。 He has an urge to become a film star. 他非常希望成为电影明星。 * 本句的主句为an ad campaign is a planned program of advertisements。Unlike a single advertisement为介词短语作状语； using various kinds of ads to reach a certain audience为V-ing短语作方式状语。 * ⑴ 句中unlike是介词，表示“不像，与……不 同”，是介词like的反义词。 e.g. Unlike westerners，Chinese people often eat with chopsticks. 与西方人不同的是，中国人吃饭时常使用筷子。 * ⑵ audience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。 e.g. The audience were very excited when they saw their favorite star. 观众们看到他们最喜爱的明星时非常激动。 * 难句解析 1. Unlike a single advertisement, an ad campaign is a planned program of advertisements using various kinds of ads to reach a certain audience. (P18) 不同于一则单独的广告，广告宣传 活动是预先策划的系列广告，利用 各种广告形式去影响特定的受众。 * 2. In order to determine your audience, you will need to do a little research and analysis in advance. (P18) in order to结构在句中作目的状语。表示目的可以用to, in order to, so as to等。 * 其中in order to只能表示目的, 可置于句首或句中; so as to可表示目的或结果, 只能置于句中。它们的否定形式为in order not to, so as not to。 e.g. In order to make our city green, we must plant more trees. = We must plant more trees in order to (so as to) make our city green. * 3. After you have decided who your target audience is, it is time to decide what you want the audience to know or think about. (P18) 当你决定了你的目标受众之后，就该决定你想让他们了解或思考些什么。 这是一个主从复合句。在由after引导的时间状语从句中，包含有一个宾语从句；主句it is time to decide ... 中亦包括 * 一个宾语从句。It is time to do sth. 表示“该做……了，到做……的时候了”，还可以用It is (about / high) time that 结构，that从句中用虚拟语气，谓语动词用过去式。 e.g. It is time (that) we left for the airport. 我们该出发去机场了。 * Fill in the blanks with proper words according to the initials or Chinese. 1.