ly公司软件销售业务风险控制体系的构建 大学学位论文.docVIP

LY公司软件销售业务风险控制体系的构建 摘 要 今天社会已经互联网经济蓬勃发展的时代了，软件作为和使用信息系统的载体，越来越受到的重视。随着社会对于软件需求的日益增长，软件企业的规模和数量也在增长，软件企业面临的竞争越来越激烈，伴随而来就是企业管理中的风险控制问题日益突出。除了核心技术、主打产品等主要的竞争要素之外，销售业务的能力也是软件企业能否生存和发展的关键。而在危机四伏的市场经济环境中，企业的销售业务同样面临着各种各样的风险，如果不能管理和控制好这些风险，给企业和发展带来的伤害很可能是致命的。 本文就是基于这样的背景，结合本人在软件企业的经历实践，通过研究软件行业销售业务的特点，基于风险管理的理论，参考和业务控制实践经验，针对LY公司销售业务的具体问题，分析其中存在的风险点其防控措施提出解决方案，在此基础上构建该公司销售业务的风险控制体系，并对这一体系的实施保障情况进行分析和总结。重点就LY公司软件销售业务的问题进行了分析，针对其中销售策略的制定过于随意、销售费用控制不够严格、销售定价政策混乱等问题，进行风险评估和，建立相对完整的风险控制体系，并通过流程优化、制度完善等具体措施保障这一体系的顺利实施。 希望基于本文的研究，能够在软件行业的销售业务和风险防控方面进行实践探索，帮助LY公司和更多类似的软件公司规避销售业务风险带来的，进而能够为软件企业的发展提供帮助和支持。 关 键 词：销售业务；风险控制；体系建设；软件行业Subject: LY Company Selling Operation of Software Risk Control System Construction Major: Business Management Student: Lei Zhang Signature: Tutor:Prof. Hualun Zhang Signature: Abstract Today, society has entered the Internet economy era, software as a carrier of Internet and the use of information systems; people pay more and more attention. But with the whole society for the increasing demand of the software system, the size and quantity of software enterprises in the rapid growth, software enterprises are facing increasingly fierce market competition, accompanied by the software enterprise risk in management control issues have become increasingly prominent. In addition to competing factors of core technology, main products are the key capabilities, sales and software enterprises survival and development. In the environment of market economy, be threatened by growing crises, software enterprise sales business also faces various risks, if cannot manage and control these risks, and then to the software enterprise survival and development of damage is likely to be fatal. This article is based on this background, combined with my experience in the practice of software enterprises, the characteristics of software industry sales business, based on the risk management theory, the reference related industri