In 2005, what did mobile companies fight for(国外英文资料).docVIP

In 2005, what did mobile companies fight for(国外英文资料) In the future, the concept of purchasing machine will be more mature, so it is the future of the mobile phone manufacturer that is committed to improving the overall strength. In order to be able to compete with the foreign brands in order to grasp the consumers consumption. As a result, there will be a brand battle in the 2005 handset market, and the trend will be even more pronounced for consumers to choose their phones for brand influence. Channel contention Channel center subsidence, channel flattening, direct control terminal has been the most important keyword in mobile market channel change recently. We all know that domestic handset market share for the first time in 2003 more than the foreign brands, domestic mobile phone can stand, a large part of the reason is that benefit from the channel. In the face of increasing competition, the industrys profit margins are falling, and the demand for flatness is growing. While maintaining the existing channel model, the manufacturer is actively developing the channel towards the flat. With the rapid expansion of home appliance chains such as gome and suning, the role of mobile phone sales is becoming more and more prominent. A number of handset makers have come to the end to raise their profile and compete for a larger share of the market. As early as last year, konka have launched the thousand county thousands stores plan to rob shop network at the county level, at a cost of hundreds of millions of channel expansion in the market, the market signals fully shows the domestic mobile phone market channels of competition is going deeper. Foreign brands seem to have started to wake up, also have precision farming channel, efforts to reduce channel of the intermediate links, in order to realize the channel flat, straight to control the purpose of the terminal. MOTOROLA, nokia giants have broke the traditional agent distribution channel mode, the mobile phone retail gia