2006-2007第一学期市场营销A卷谜底(国外英文资料).docVIP

2006-2007第一学期市场营销A卷答案(国外英文资料) Marketing questions (A volume answer) 2006-2007 the first semester One, a single choice of choice (10 short questions in this class, 10 points for each question), only one correct answer for each question. qid one 2 3 4 5 6 7 8 9 10 Subject to score The answer C D C C D a. D a. D C The marketing is translated from English (). A. Market b. elling c. Marketing d. Marketing d. Marketing When a cosmetics enterprise is required to set up a corporate mission, it is more feasible to propose a more feasible way of proposing the idea of market orientation. The company is A chemical industrial enterprise The task of the enterprise is to create profit. The task of our company is to meet the needs of our customers L oreal cosmetics co., LTD. Has acquired the beauty company, a development strategy that belongs to (). Before the integration of the two C. horizontally integrated d. concentric 4. A enterprise original high-end clothing, for the rapidly expanding sales, cope with the increasingly competition in the clothing prices, it began to develop in the direction of management, cheap dresses, this decision is called (). The product line changes the decision C. product line leads to decision making The main factor determining the purchasing power of high-end consumer goods is (). A. economic development b. consumer income C. consumers have disposable income The main feature of the agent is () A. does not own the product ownership b. engages in the purchase and sale of the product It is not an independent legal person The width of the distribution channel means (). A. The total number of middlemen The number of middlemen at the same level Products that are in short supply for a certain period of time can be adopted (). A. no difference marketing strategy b. difference marketing strategy C. intensive marketing strategy d. comprehensive marketing strategy The core product of the TV is (). A. pretty foreign b. excellent quality C. attentive service d.