《市场营销学》第11章在线测试(国外英文资料).docVIP

《市场营销学》第11章在线测试(国外英文资料) Marketing chapter 11 online testing Remaining time: may The top of the form ? 1, this volume is 20 points out of 20. ??????????????? After you finish the question, please make sure to click the hand in hand button, or you will not be able to record the results of the paper. ??????????????? Dont refresh the page before you hand it in, otherwise your answer will be empty. 1, 1, 1, 1, 5, 5 ? 1, the purpose of sales promotion is to stimulate consumers to _________. A, purchase behavior B, buying interest C, the purchase decision D, the propensity to buy ? For products with high unit value, complex performance and need to be demonstrated, the _________ strategy is usually adopted. A, advertising B, public relations C, push D, pull ? Public relations is a way of promoting _________. A, A one-time B, C, short-term D, long-term ? Business advertisements also claim that... A, advertisements B, goodwill advertising C, advertisers D, media advertising ? 5, in the product life cycle suggested budgeting, consumer promotion target is mainly introduced products, stimulate the purchase desire, therefore the main _______ promotions should be adopted. A, advertising B, personal selling, C, price discount D, business promotion Problem 2, multiple choice questions (2 points for each question, 10 points for 5 questions) ? There are many factors influencing the development of promotion and promotion strategies, and the main factors to consider are _________. A, the consumer condition B, promotion target C, product factors D, market conditions, E, the promotional budget ? What are the types of promotions that are marketed? (a) A, the order and the fair B, coupons, C, promotional gifts D, a charity performance for the disabled E, door-to-door ? Compared with other promotional tools, advertising has the following characteristics () A, highly trusted B, no defense C, dramatic performance D, cost is high E, the ability to quickly establish awareness ? The following un