一个告白人的自白 内容简介(国外英文资料).docVIP

一个广告人的自白 内容简介(国外英文资料) An advertisers self-white content profile Author: [beauty] David ogvilin Description: This is a classic global advertising industry, has led countless people into the advertising industry, but also every advertising and business people must read books. In this book, he frankly introduce himself and the precious experience of ogilvy mather advertising companies, including how to run advertising company, how to win customers, how to maintain customers, how to be a good customer, how to write effective copy, how to make good television advertising, and so on. From Britains David ogilvy, is the master of modern advertising legend, he founded the ogilvy advertising company, opened a new era of modern advertising. He established the brand, enlightened the use of consumer research, and created a brand new advertising culture. Mr Ogway was a cook and cook salesman in his early years and moved to the United States to be an assistant director of research at Dr. George Gallups audience research institute. During world war ii, he served in the British Security Coordination and the British embassy in Washington. He was a farmer in Pennsylvania. In 1948, ogilvy founded ogilvy mather in New York for $6, 000, and then earned a reputation for creating lots of creative advertising. His work is witty and charming, but above all, he insists that they must help sell. He put the advertising business and professional to the climax, his sense of values have produced a global communication network, the style of his wise meaningful not only new moon made ogilvy advertising, at the same time, the development of more deeply affects the whole advertising industry. Auge wei time magazine called advertising in todays advertising industry the most popular wizard, the New York times called agents of modern advertisings most creative. The important advertising industry publication advertising magazine said: Mr Wei for his keen insight and fire lit up the whole of the traditio