公司长大存在题目及治理方面的建议(国外英文资料).docVIP

公司发展存在问题及管理方面的建议(国外英文资料) Anyang jianfeng food co., LTD Related Suggestions on company development and management Send golden tiger face yutu, 2010 has slipped away in an instant, * * also gone through 10 years of history, back in 2010, the success and failure, laughter and tears, suantiankula all together, under the care and support of leaders at all levels, under the joint efforts of colleagues, domestic business has achieved outstanding results, but at the same time, also has some problems and deficiencies, in order to meet new challenges, avoid the repeated problems, is now aiming at the existing problem of the company, put forward some immature Suggestions. First, the present situation of the company and the analysis of industry environment A. the company advantage The company has passed ISO9001, ISO14001 and HACCP certification. Certification such as health registration of export products The first brand of food industry in henan province in 2003; In 2005, we had the quality management of the whole province Chinas famous brand in 2006; There are currently 14 biscuit production lines. All boot up can produce 150,000 tons of biscuits. It is the largest biscuit manufacturer in the central region. With a high rd team, product development and innovation ability are far ahead in the industry. B. the company the status quo Current analysis -- product In the last two years, the company has encountered many problems, and the products are still sold in the market with a few products such as crispy, clamping, bear and bull. The product packaging design is old, the main product is imitated by the competition opponent, can not keep up with the market competition change demand. The main products are single, no channel matching. There is no product structure that is composed of the reasonable sales proportion of the product, the profit products and the image products. The companys products lack the brand characteristics, leading consumers to become less aware of the brand. O