2014双十一：天猫再破记录3分钟破十亿.docxVIP

自2009年起，由天猫发起的11.11“光棍节”促销，今年已是第6个年头。2014年11月11日凌晨，天猫平台“双十一”正式开启，在第2分53秒，交易额突破10亿元。第一分钟交易额达到5451万，其中68％来自无线端。 Chinas Alibaba Group Holding Ltd broke a record when sales exceeded 10 billion yuan ($1.6 billion）within 40 minutes after the start of its 11/11 online shopping spree on Tuesday. The Hangzhou-based e-commerce giant upgraded this years event into a global online shopping carnival by helping Chinese shoppers purchase overseas products and overseas buyers acquire goods from China. Shoppers from 175 countries placed orders on Alibabas platforms within the first 40 minutes of the largest online shopping event in China - and maybe globally - which falls on Nov 11. Created on November 11, 2009, by Alibaba, 11/11, or singles day. The event was originally launched to tempt single people without partners to console themselves with some retail therapy, spurred on by massive discounts from retailers. Last year, Alibaba, which had a record breaking IPO in the US in September, rang up total sales of more than 35 billion yuan with the events 24 hours. About 13.7 million shoppers visited Alibabas business-to-customer platform Tmall in the first minute of last years Nov 11 shopping festival. Transactions in the first minute totaled 117 million yuan. Alibaba refused to reveal the sales target for this years event, but analysts said that the number is expected to be much bigger than last year because shoppers from more countries are involved. As Chinas e-commerce market becomes more matured, online platforms cant rely on Chinese consumers spending more and more each year on the same products. They need to expand their product range, which will increase the average purchase value in China, and they need to expand their customer base, said Neil Flynn, head equity analyst at Shanghai-based C, a leading financial analysis firm of US-listed Chinese companies. Expecting a strong performance from its Nov 11 shopping festival, Alibabas share price on the New York Stoc