JudyStraussRaymondFrostE-marketing复习.pptxVIP

E-MARKETING 5/EJUDY STRAUSS AND RAYMOND FROST;Chapter 1 Objectives;Web 2.0;E-Marketing Today: Web 2.0;Consumers Have More Control;?2009 Pearson Education, Inc. Publishing as Prentice Hall;E-MARKETING 5/EJUDY STRAUSS AND RAYMOND FROST;Chapter 2 Objectives;Strategic Planning;ESP: Environment, Strategy, and Performance;ESP Framework;Strategy;Business Models;Selecting a Business Model;Level of Commitment to E-Business;Activity-Level Models;Business Process-Level Models;Enterprise-Level Models ;Pure Play Models;Performance Metrics;The Balanced Scorecard;E-MARKETING 5/EJUDY STRAUSS AND RAYMOND