龟兔赛跑后续—非常值得一读的核心竞争力故事-副本.pptVIP

He asked his executives what was the average fluid intake of an American per day? The answer was 14 ounces. What was Cokes share of that? Two ounces. Goizueta said Coke needed a larger share of that market. 他问起美国人一天的平均液态食品消耗量为多少？答案是十四盎斯。可口可乐在其中有多少？答案是两盎斯。古兹维塔说，可口可乐需要在那块市场做大占有率。 The competition wasnt Pepsi. It was the water, tea, coffee, milk and fruit juices that went into the remaining 12 ounces. The public should reach for a Coke whenever they felt like drinking something. 我们的竞争对象不是百事可乐，要是占掉市场剩余十二盎司的水、茶、咖啡、牛奶及果汁。当大家想要喝一点什么时，应该是去找可口可乐。 To this end, Coke put up vending machines at every street corner. Sales took a quantum jump and Pepsi has never quite caught up since. 为达此目的，可口可乐在每一街头摆上贩卖机，销售量因此节节上升，百事可乐从此再也追赶不上。 To sum up, the story of the hare and tortoise teaches us many things. Chief among them are that fast and consistent will always beat slow and steady; work to your competencies; pooling resources and working as a team will always beat individual performers; never give up when faced with failure; and finally, compete against the situation. Not against a rival. 结论： 龟兔赛跑的故事启发我们良多。 最重要的是： 动作快且前后一致的人总是胜过缓慢且持续的人；依着自己的优势(专长)来工作； 结合所有的资源且团队合作的人，总是打败单打独斗者； 面对失败时，绝不轻言放弃； 最后： 与某一情境竞争，而不是限定某对手。 ? * hr@ 嘉信泰科人力资源部 有关乌龟和兔子的故事 七年级专用课程 Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. 从前，有一只乌龟和一只兔子在互相争辩谁跑得快。它们决定来一场比赛分高下，选定了路线，就此起跑。 ? The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought hed sit under a tree for some time and relax before continuing the race. 兔子带头冲出，奔驰了一阵子，眼看它已遥遥领先乌龟，心想，可以在树下坐一会儿，放松一下，然后再继续比赛。 He sat under the tree and soon fell asleep. The tortoise plodding on overtook him and soon finished the race, emerging as the undisputed champ. 兔子很快地在树下就睡着了，而一路上笨手笨脚走来的乌龟则超越过它，不一会儿完成比赛，成为货真价实的冠军。 The hare w