微时代微公益与高校思想政治教育研究.pdf

思政教育 “微时代”微公益与高校思想政治教育研究 冯 畅 （华北水利水电大学思想政治教育方向 河南·郑州 450000） 摘 要 伴随着互联网时代快速成长起来的“微公益”，由于具有参与“零门槛”、互动性强、传播速度快、透明度高、影响 力大等特点，体现出了强大的生命力，已经得到社会公众的广泛响应。目前，高校园中微公益活动吸引了为数重多的高 校大学生的踊跃参与，微公益已经成为高校对大学生进行思想政治教育的一种崭新载体。高校思想政治教育工作者对 微公益在当代中国思想道德建设中的重要价值应深刻认识并加以研究，同时积极探索利用微公益这一新载体，创新丰 富高校对大学生进行思想政治教育的方法，提升高校思想政治教育工作的效率和效果，实现高校思想政治教育的有效性。 关键词 微公益 高校 思想教育 中图分类号：G4 1 文献标识码：A DOI:10.16400/j .cnki.kj dkx.20 16.12.027 Research on Micro Public Welfare and Ideological and Political Education in Colleges and Universities in the Micro Era FENG Chang (Ideological and Political Education Department, North China University of Water Resources and Electric Power, Zhengzhou, Henan 450000) Abstract Along with the rapid growth of the Internet era, because of the micro public welfare in the zero threshold, in- teractive, fast transmission speed, high transparency, high impact features, reflecting the strong vitality, has been widely in re- sponse to the public. At present, the micro public welfare activities in high school has attracted a number of college students to participate in a number of heavy, micro public service has become a new carrier of Ideological and political education for college students. Ideological and political education workers should deeply understand and Study on the important value of micro public welfare in contemporary Chinese ideological and moral construction, and actively explore the use of micro public welfare of the new carrier, innovative methods of enriching the ideological and political education for college students, enhance the efficiency and effectiveness of high school ideological and political education