新编与商务英语精读4 unit 3.pptVIP

Unit 3 Organizational Culture;;And corporate culture is initially established by the founder of a company, passed down and represented in all the companys activities (especially ceremonial activities) and staffs speech and behavior.; Usually, corporate culture is divided into four stratums: 1) material contents; 2) behavioral contents; 3) systematic contents; 4) spiritual contents. ; material contents;;Reading one;Part I (P1) Introduction: The concept of organizational culture discourse community. Part II (P2~3) Different cultures in different organizations are constructed by the peop