新视与野视听说2 Unit 4 Speaking_out.pptVIP

Who pays?;Laura: Hey! Bob: Hey, look! This is a cool TV commercial, “Things go better with Coke!” Laura: I think the Pepsi commercial is just as attractive: “The choice of a new generation!” Bob: Yeah, but (1)______________________________ ________________. Laura: That’s quite true. They both (2)____________ _______________________________, but neither gains. Bob: I’m afraid the extra costs of advertising will be passed on to the consumers.;Laura: I hear that the advertising produces a good image of a product, and that leads to consumer brand loyalty. Bob: What do you mean by consumer brand loyalty? Laura: It means (3)__________________________ _______ and keep buying it. Also, they’re willing to pay more. Bob: It seems contradictory. In other words, (4)_____ ____________________________, but more advertising means higher costs to the consumers. In the end the winner is of course the company. Laura: That’s true!;Beware of ads!;Peter: Mind if I switch channels? (1)___________________ ___________. Jane: How can you say that? Watch: “Take Toshiba, take the world.” Fantastic! There’s a product you can depend on. A powerful product. Peter: If I were you, (2)____________________________. Jane: Now, look at this McDonald’s commercial! Aren’t those little kids cute? Oh, and there’s such a warm family feeling.;Peter: Just how an advertising agency wants you to see McDonald’s. (3)______________________. When they make TV commercials, they use scientific methods to learn what you’ll like and buy. Jane: Are you telling me those darling little children biting into Big Macs (4)_______________________ to get me into McDonald’s? Peter: (5)____________________________________. Instead, they want the end use