2016年高三英语二轮复习 专题限时检测（二十三）阅读理解词义猜测类之短语与句意理解题 牛津版.docVIP

专题限时检测(二十三)　阅读理解词义猜测类之短语与句意理解题 (加的为短语或句意理解题，本卷限时23分钟) A (2015·镇江市高三教学情况调研)Soda sales are falling, so Coca-Cola is getting ready to sell us a new drink. You may have heard of it. Its called milk. It comes from cows. Coke’s new milk isn’t just plain old white stuff, though. Called Fairlife, the new drink is marketed as “premium” (优质的，高端的) milk with 50 percent more protein, 30 percent more calcium, half the sugar of typical milk — and a higher price tag. So far, Fairlife is only sold in test markets. The soda giant plans to launch it nationally in the U．S. in March 2015, according to a statement from a Coca-Cola spokeswoman. The enhanced milk is a joint venture (企业) between Coke and Select Milk Producers dairy co-op, a collective of large dairy producers. The dairy industry needs this to work. American milk consumption is declining, along with soft drink sales, as Americans increasingly swap cereal and milk for breakfast bars and fast food breakfast sandwiches. Retail sales of milk dropped 3 percent in 2014 after falling 2 percent the year before, according to data from Euromonitor. Competition from non-dairy milk alternatives, protein drinks and ready-to-drink teas may make it difficult for the milk industry to reverse the trend. Fairlife hits on a couple of food fads that may help it succeed. The drink offers more protein than traditional milk. Fairlife contains dairy, but the fact that“there is something special about the product” makes shoppers think of it a bit differently than “the basic private-label milk that people buy in supermarkets，” said John Sicher, the editor of Beverage Digest, an industry newsletter. Water is probably the best example. Once just something that you got from the tap or even a well in the ground, water was a more than $11 billion industry in 2011, according to the International Bottled Water Association. In addition to fancy water like Fiji and Voss, there are now websites dedicated to helping shoppers find the most luxurious types of wa