职称英语综合类阅读判断第六篇Brands逐句翻译.docxVIP

Brands品牌The word brand is a comprehensive term that encompasses other narrower terms. 品牌是一个综合性的术语，它包括其他范围更小的术语。A brand is a name, term, symbol, and/or special design 一种品牌可以是一个名字、一个术语、一个符号或是一个特殊的标志，that is intended to identify the goods or services of one seller or group of sellers.用于区别货物劳务卖主卖主群体，用以区别不同卖主或卖主群体的货物或劳务。 A brand differentiates one seller’s products from those of competitors. 品牌可以把一个卖主的商品同其他竞争者的商品区分分来。A brand name consists of words, letters, and/or numbers that can be vocalized. 一个品牌名字由可以清晰读出的单词、字母及数字组成。A brand mark is the part of the brand 商标是品脾的一个组成部分。that appears in the form of a symbol, design, or distinctive coloring or lettering. 其样式为一个符号、一种图案、一种与众不同的色彩或字母书写。It is recognized by sight but may not be expressed when a person pronounces the brand name. 它可以从视觉上确认，但在读品牌的名字时不一定能表达出来A trademark is a brand that is given legal protection because,商标是受法律保护的品牌。 under the law, it has been appropriated by one seller.因为依据法律，它已被卖主占有了。 Thus trademark is essentially a legal term. 因此，商标实质上是一个法律术语。All trademarks are brands and thus include the words, letters, or numbers that can be pronounced. 所有的商标都是品牌，它也就包括可以被读出的单词、字母及数字。包括图案设计。They may also include a pictorial design. 商标上也可能有图案设计。Some people erroneously believe that the trademark is only the pictorial part of the brand. 有些人错误地认为，商标仅是品牌中的图案部分。One major method of classifying brands is on the basis of who owns them—producers or middlemen. 品牌分类的一种主要方法是依据其所有人---制造商和中间商来划分。 Sunbeam, Florsheim, Spalding (athletic products), and Sara Lee are producers’ brands, 山比母、弗拉什姆、斯巴尔丁（体育用品）和萨拉李等是制造商的品牌。while Allstate, Shurfine, Sysco, Craftsman, and Penncrest are middlemens brands. 而奥斯泰特、舒费因、赛斯克、克拉夫茨曼和Pernicr则是中间商的品牌。The terms national and private have been used to describe producer and middleman brand ownership, respectively.国有和私有这两个术语分别用于描述制造商与中间商的品牌所有权。 However, marketing people prefer the producer middleman terminology.不过，销售人员更偏爱生产者——中间商这个术语 To say that the brand of poultry feed marketed in three states by a small Birmingham, Ala