WhatdoesGenYWant(Y世代简介、90后年轻人所想).ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * . * * What Does a Gen Y’er Want? Presented by: Jennifer Brown, Jennifer Brown Consulting Liz Wamai, Merrill Lynch Sharon Klun, Accenture Work/Life Congress Context is Key Each generation’s attitudes and beliefs are formed by cultural shifts, influential public personalities, and technological changes These differences play out in the workplace, where there are currently four generations interacting constantly Who are the Generations? Traditionalists – born before 1946 Baby Boomers – born 1946-1964 Gen X’ers – born 1965-1980 Gen Y’ers – born after 1980 TRADITIONALISTS / VETERANS World War II Save for a rainy day Joe DiMaggio Great Depression John Wayne Faith in institutions GENERATION X’ERS Berlin Wall MTV Latch-key kids Rise of AIDS Madonna Exxon Valdez oil spill BABY BOOMERS MLK, Jr. Kent State Woodstock Rosa Parks Gloria Steinem Feminism GENERATION Y’ERS You Tube Tiger Woods More internet vs. TV Dot-Com Rise and Fall Columbine, Oklahoma City Bill Gates Influences Traditionalists Loyal – put aside individual needs to work towards common goals Leadership – top down approach, military style Work – paternalistic, company took care of employees Goal – build a legacy, leave something behind Reward – job security, plaques, employee of the month, satisfaction of job well done Work philosophy – paying dues is the natural order of things Baby Boomers Optimistic – good education, jobs, opportunity Leadership by consensus Change – civil rights, women’s rights Competitive “Me” generation Greatest invention – TV Rewards – money, title, seniority, corner office Generation X Skepticism Leadership - competence Media – cable TV, VCRs, video games, cell phones, personal computer Resourceful, independent Rewards – freedom and balance, transferable benefits, portable retirement, flexible leave Career – independence, self-manage Generation Y Feel empowered to change environment; won’t give respect just based on ran