资讯系统的 伦理与社会议题.pptVIP

Spyware Secretly install itself on an Internet user’s computer Piggybacking on larger applications Send banner ads Unsolicitated material Report user’s movements on the internet Log user’s keystrokes Gmail Scan user’s email to place keywords related ads Options of informed consent Opt-out Permit the collection of personal info Until the consumer specifically requests that the data not be collected Default to U.S. Opt-in Prohibited from collecting any personal info Unless the consumer specifically take action to approve Default to E.U. Technical solutions Platform for Privacy Preference (P3P) Protect user’s privacy during interaction with websites Standard for communicating Website’s privacy policy Policy to the users’ preference Other standard FTC’s new FIP European Directive on Data Protection Information Rights Property Rights Accountability, liability, and control System quality Quality of life Property Rights: Intellectual Property Intellectual Property (IP) Intangible property created by individuals or organizations. Trade secrets Copyright patent Trade secrets Any intellectual work product A formula Device Pattern Compilation of data Provided it is not based on info in the public domain Protect the actual idea in the work product Nondisclosure agreement between employees and customers Prevent the secret falling into the public domain Microsoft sued Google over Kai-Fu Lee Copyright Protect IP from being copied by others Life of the author + 70 years after death Corporation: 95 years after creation Encourage creativity authorship Protect the manifestation in a work Underlying ideas behind a work are not protected Apple sued Microsoft on the expression of overlapping idea The expression can be express only in a single way, therefore is not protected Patents Grants the owner an exclusive monopoly on the ideas behind an invention for 20 years Determined by patent office and relies on court rulings Inventor receives full reward Make widespread use of invention