外贸函电书写格式剖析.ppt

山东外贸职业学院 陈祥国 Essentials and Forms of Business Letter-writing 商业信函的组成部分和格式 7C of Business Letter 1、Courtesy 礼貌 2、Consideration 体谅 3、Completeness 完整 4、Clarity 清楚 5、Conciseness 简洁 6、Concreteness 具体 7、Correctness 正确 A business letter is written for the purpose of requesting or conveying information, making arrangements for business activities or dealing with matters concerning business negotiations. What one writes should be free from grammatical blemishes, and also free from the slightest possibility of being misunderstood. Clarity, conciseness and courtesy are the essential qualities of business letters. Moreover, complete contents, correct information and language, concrete ideas and consideration for the customers’ needs are also important. Although a less conventional and friendlier style is preferred nowadays in business letter writing, it is still better to follow a set standard determined by custom as the business world has become accustomed to such established practices. Parts of a Business Letter 信件组成部分 Essential Parts 必要部分 1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款 Optional Parts 附加部分 8. The attention line 具体收信人 9. The subject line 事由 10. The reference notation 案号 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言 1.China National Cereals, Oils and Foodstuffs Imp Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: carl@ 10.Our Ref. Your Ref. 2.Date: 15th November, 20-- 3.Messrs H. Ronald Co. 556 Eastcheap London, E.C. 3, England 8.Attention: Import Dept. 4.Dear Sirs, 9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference.