苏宁云商的发展前景及投资价值分析.doc

毕 业 论 文 姓　 名： 学　 号： 学 院： 专 业： 指 导 教 师： 协助指导教师： 年 月 日 苏宁云商的发展前景和投资价值分析 Su Ningyun business development prospects and investment value analysis Abstract Suning appliance is the leader in the home appliance chain enterprises in China, is one of the big business enterprise of our country cultivate. By 2008, suning appliance in many provinces, municipalities directly under the central government and cities in China with more than 1000 chain stores, enter the top 500 enterprises in our country. Since Chinas accession to the wto, facing the impact of economic globalization, the traditional enterprise how to deal with the challenge of rival, talent employment is an important means of enterprise to stimulate competition. However, many enterprises are faced with lack of marketing personnel, declining performance, enterprises must attach importance to the incentive problem of the marketing team. Affected by the depth of the financial crisis, combined with Chinas home appliance industry market competition is growing, according to Chinas home appliance retail recession. Suning appliance retail market in our country has a pivotal position, is the fastest growing and most excellent home appliance chain enterprises in our country, its expansion mode, has a unique feature in such aspects as brand strategy. Facing our countrys macroeconomic backdrop, the rapid development of new industries, industry competition, etc, are growing, and suning appliance prices and artificial cost rise, make consumer confidence was suppressed, the industry development is adjusted to some extent. This article through to the developing mode of suning appliance and the problems of Su Ningyun business development prospect were analyzed, and an analysis of the expansion of the existing research, discusses the investment value of the Su Ningyun suppliers, provide a refere