初级经济师辅导资料22（国外英文资料）.docVIP

初级经济师辅导资料22（国外英文资料） Product and service policies 1, product level and product classification The meaning and level of the product Product refers to provide for the use of market, supply and consumption, can meet the need of some kind of desire and anything, including the physical objects, services, places, organizations, information, experiences and events, etc. The three levels of overall product: core interests, tangible products, and add-ons. 1. The core interests The core interest is the basic level of the product, which is the core content that meets the customers needs, namely the real motivation that the customer buys. The physical product 2. Tangible products are specific forms that support core interests, such as quality, function, style, brand and packaging. 3. Additional product Additional products refer to the additional services or benefits that a customer receives when purchasing a product. Such as providing credit, free delivery and after-sales service. The concept of the overall product embodies the customer-centric marketing concept. [example 1? Single topic selection] provide for the use of market, supply and consumption, can meet the need of some kind of desire and anything, in the modern marketing is defined as (). A. product B. demand C. core interests D. service [the answer] a. At the most basic level, the core content that meets customer needs is called (). A. core interests B. a tangible product C. additional product D. the potential product [the answer] a. The various concrete forms supporting the core interests are (). A. core interests B. a tangible product C. expect product D. the potential product [answer] B Tangible products are various forms of support for the core interests of the product, including (). The quality of the product The motivation of the customer to buy The function of the product The brand of product The style of the product [the] ACDE [example 5? Single topic selection] (2007) some airlines to provide passengers satisf