告白卒业论文范文（国外英文资料）.doc

广告毕业论文范文（国外英文资料） An advertisement for a graduation thesis The introduction of the paper With the increasing trend of global economic integration, international marketing activities are becoming more and more frequent. In order to expand the international market, various countries compete to sell your product, one of the important means of sales promotion is to use advertising to its reputation to the international promotion of goods and the manufacturer. In China, the continuous development and improvement along with the market economy system, especially after Chinas accession to the wto, international marketing activities are increasing, international advertising business booming. International advertising is across borders, across cultures form of commodity marketing, it is not only a language conversion problem, more languages, traditions, laws, education, natural environment, religion, economic status and other differences. Can advertising translation in the language and culture to the target language environment to achieve promotion function, depends largely on the translation can be a large audience understanding, recognition and acceptance. In order to make the advertising translation in accordance with the characteristics of the advertising language, the precise meaning, the flexible innovation, the simplicity and clarity, the result of the advertising text; And natural faithful accurately convey the original cultural information, accord with national conditions, to make the customer willing to accept the information of the product, in order to obtain ideal economic efficiency, it is necessary to understand some international cultural differences, the slogan translation skills in cross-cultural communication, in order to better promote the goods. Papers published Article 2. Cultural differences in international marketing advertising (1) the psychological differences between Chinese and western cultures Because of the geography and history, each nation has f