广播节目版头若何“先声夺人”（国外英文资料）.doc

广播节目版头如何“先声夺人”（国外英文资料）What is the broadcast version? It is the perfect combination of programming language and music, which is an important part of the programs packaging, and is one of the most basic elements of the broadcast. Version of head in radio program, the main function is to tell the audience it is a what kind of program, which topics to talk about the general situation, etc, and create a rich show atmosphere. The head of the show is the front of a show, or the coat of the show. Version in todays era of very exquisite packaging, making good and bad, can create good radio show, brand image, promote programs influence, attract more audience, even on the radio with a number of media audience in the fierce competition success or failure, has a significant impact. So, how do you make your head attractive and take the lead?One, the language originality tries to admire the sweet heartThe language idea here refers to the creation of the first language. Version of the first language plays a sell, to guide the role of the audience, the creative design conceive all requirements, full of personality charm, reflect the characteristics of program, with the meaning of language and the power, to give the audience a strong auditory impact effect. This must be done:-- look for refinement in content. The following points include the following:One is accurate. The header language should match the content of the program and the style of the show. Such as fuzhou radio program of the edition of joy at ge tais head: good song after another, the frequent greetings, send you warm wishes, transfer to the true friendship, good wish in song! Such a header fully embodies the overall grasp and positioning of the aim of the program.The second is conciseness. Due to head expression text shoulds not be too long, generally only in a few seconds, be very clear, and express the meaning of this requires producers in the aspect of word choice, group sentence carefully, trying to make the concep