南京旅游业发展前途及旅游资源与杭州的比较研究.docVIP

摘要：目前，在经济下行压力较大、传统行业产能过剩的经济环境下，各地都加大了对旅游业的重视程度，纷纷把旅游产业作为战略性支柱产业进行培育，南京市也不例外。南京市拥有丰富的旅游资源、便捷的交通、广阔的市场，旅游业发展的优势突出，在“十二五”期间南京市旅游业发展取得了显著成绩，然而仍存在一些不足之处，如旅游竞争力仍显不足、国际知名度和国际化水平较低、休闲度假、乡村旅游发展薄弱、休闲功能不完善等问题，与杭州市旅游业的发展水平存在较大差距。因而对南京市旅游业的发展问题进行研究具有重要的理论和实践意义。 本文首先对旅游业的定义、特点、意义进行了概述；其次，本文从发展情况、取得的成就、存在的不足三个方面介绍了南京市旅游业的发展现状；然后，本文运用SWOT分析方法，指出了南京市发展旅游业的优势和劣势、机遇和挑战；再次，本文从发展情况、旅游资源、旅游发展战略三个方面比较分析了南京市与杭州市旅游业发展的异同点；最后据上为南京市旅游业的发展提出了相应的对策建议。 关键词：南京；旅游业；杭州；比较分析；发展前景 Abstract：At present, in the economy environment of downward pressure on the economy and traditional industry overcapacity, all cities increases emphasis on tourism, and cultivates the tourism industry as a strategic pillar industry, with Nanjing no exception. Nanjing has rich tourism resources, convenient transportation and a broad market, so it has prominent advantages of tourism development ,and has made remarkable achievement in tourism industry during 12th Five-Year, but there are still some deficiencies, such as the tourism competitiveness is still insufficient, the international popularity and internationalization level is low, the development of rural tourism and leisure tourism is weak, leisure function is not perfect and so on, and there is a big gap with Hangzhou tourism development. Therefore, it is of great theoretical and practical significance to study the development of tourism in Nanjing. Firstly, this paper carries on the summary to the connotation, characteristics and significance of the tourism industry; secondly, this paper introduces the development status of Nanjing tourism industry from three aspects of development situation, achievements and existing problems; then, using the method of SWOT, this paper points out the advantages and disadvantages, opportunities and threats of tourism development in Nanjing; Thirdly, this paper compares the similarities and differences of tourism development between Nanjing and Hangzhou from three aspects: development situation, tourism resources and tourism developmen