国际传播ppt.ppt

 Can newspapers survive in the electronic media age? Electronic class 1: Zhao Zihang Jiang Dayuan VS Our opinion The new media will replace the paper-based media Newspapers and magazines to the paper as the carrier of mass media. Emphasize 1.Must be with the paper material to the media, or the audience must obtain information from paper 2.Must be in mass media Print Definition Peoples daily life medium proportion First of all, by the new media print suppression. As the rapid development of information, the Internet has covered every corner in the world. Taking London Olympic Games as an example, many sites with maps, text, video coexistence speed digital communication, provide a lot of information, and media in the amount of information, display means, timeliness and their disadvantages exposed Print Defects Secondly, in the economic income, advertising benefit to drop with each passing day, with the domestic labor cost increases, the soaring price of paper, release blocked multiple hit, the Chinese media has been hitherto unknown challenge Print Defects Once again, the specific times from the media. With the old time away, young people gradually occupied the stage of history, they have influence on radio and television, grew up in mobile phone network in the world, had already lost their loyalty to the media. More and more Chinese people have gradually used to use the Internet and other media to understand information instead of paper media, which makes the newspaper in the new generation of media competition faded. Print Defects Print limitation Lag: newspaper VS new media - who will steal in the first time reported? Fixed display form of words and pictures: out of print and the third forms of expression? The geographical limitations in China for the first time: you can buy New York Times ? The characteristics of new media ◎The new media not only have social media and mass media advantages: completely personalized informat