基于RFID射.ppt

Packaging Your Services into High-Value High-Leverage Coaching Programs Presented by Ron Paxton co-founder, Career Renaissance LLC co-author, The Michelangelo Method: Release Your Inner Masterpiece and Create an Extraordinary Life (201) 405-0973 Ron@ Agenda Why package your services into programs? What type of programs can you create? What are the criteria for creating high-value, high-leverage programs that sell? What are some examples? How do you market programs? What resources are available? Why Package Your Services Into Programs?  Two fundamental principles: Selling coaching services is relationship selling—it works when you have the relationship! People don’t buy coaching services—they buy solutions to their problem Programs can help you to quickly establish a relationship by: Demonstrating that you understand the issues endemic to your target market Establishing your credibility as someone who can solve their problem Presenting a proposed solution Programs can help prospective clients make more informed buying decisions through: Clearly presenting value, process, and results Limiting their time and $ investment Reducing uncertainty and perceived risks Can provide passive and high-leverage income streams Can lead to sales of other services and products What Type of Programs Can You Create? Decide what works best for your target market Determine what services you currently have or can develop Consider what alliances you can create to add services Programs can include: Individual, group, and corporate coaching Workshops, seminars and retreats Training and Licensing programs Individual and group assessments Products such as books, workbooks, CD’s, DVD’s, etc. Combinations of the above Programs can be delivered in-person, on the phone, video conference, teleclass, etc. What are the Criteria for Creating High-value, High-leverage Programs that Sell? Key questions your prospective clients will ask: Do you understand my problems? Do you have the cr