中国图形元素在现代标志设计中的承传和创新.docVIP

中国图形元素在现代标志设计中的承传与创新 摘要：随着中国申办奥运会的成功及“京”字会徽的广泛传播与影响，标志设计可谓掀起一场中国设计之风，传统经典之美以崭新面貌再次呈现，图形元素文化与现代设计的结合、创新再次成为焦点。如何把图形元素文化在现代标志设计中更好的挖掘与应用，如何使标志设计植根于民族文化与时代气息之中，以此迎来标志设计的新局面，成为年轻设计师们面临的新问题。 关键词：审美意象；图形语言；标志设计；承传；创新 Abstract: with the successful biding and holding the Olympic Games, and the impact of widely using and spreading of the icon “京” in real life, a strong inclination for designers has emerged that modern symbol designing is being conducted with Chinese culture characteristics , so combinations between the Chinese icon elements and modern symbol designing