四大计谋可助推手机品牌晋升品牌竞争力（国外英文资料）.docVIP

四大策略可助推手机品牌提升品牌竞争力（国外英文资料） Market competition brand positioning brand management Competition in Chinas mobile phone market has been fiercer than ever, advertising, public relations, price wars, new wars... New competition and promotion tactics are endless. With the upgrading of market competition, in the replacement demand and dominate the market demand for personalized development stage, competition among mobile phone manufacturers from product competition for a full range of brand competition. In the competitive stage of the brand, a highly recognized brand is very important for competition. In addition, with the continuous application of new technology of mobile phone and user demand increasingly personalized, the traditional product oriented brand promotion gradually changes from user guide brand promotion. This new way of branding has opened up new ways for the promotion of mobile phones and the promotion of corporate brands. User guide emphasizes common demand and potential demand of consumers, focus on the user willing to pay the cost of, buy convenience and communication. Brand promotion must pay attention to the users potential demand, from user please note to please pay attention to pay attention to. From the users point of view, the diversity of choice will make the personalization of user needs more personal. This from the product oriented brand promotion to the user guide brand promotion for mobile phone enterprises pay more attention to the brand of competitiveness, with a strong brand competitiveness potential energy into kinetic energy of the brand market, guide and manage customer demand. Mobile companies can begin to improve their brand competitiveness in four ways. One, excavating the unique brand positioning is the entry point of the mobile phone enterprise to the blue sea Chinas mobile phone market has entered a bitter red sea of competition for Chinas mobile phone market, with the rampant homogeneity of competition and black phones. In this pi