王老吉品牌文明升华之旅治理（国外英文资料）.docVIP

王老吉品牌文化升华之旅管理（国外英文资料） On August 31, 2011, the third China brand and communications conference was held in Beijing. The most consumer trusted brand. Award. Arguably, this is a particularly valuable prize. Trust throughout; The word. With the current brand crisis hitting the countrys fragile psychological defenses, wang can win the consumer and ldquo. Trust throughout; Its not easy. Like the theme of the third China brand and communications conference; No brands do not propagate. , the brand is the enterprise to carry on the market for the spread of powerful weapon, and the brand to win the trust of consumers, the key lies in the kernel can get consumers widely recognized brand culture. And wang jis success is based on the brand culture constantly refining and sublimation, from the initial product culture to national culture brand attachment, the subsequent is wang ji sublimation from popular brand for international leading brand national drink. National OR world: economic interpretation of cultural phenomena Chinese culture vs. American culture? References to the United States culture, I believe many people immediately think of Hollywood, at least in the eyes of people, the Hollywood has become an iconic symbol of American culture. From Hollywood blockbusters to the world, americans do make Hollywood a cultural card. We have every reason to believe that, behind the Hollywood culture output, is the power of the United States as a nation and the will, this is a real national action. This is not grandstanding, we must establish a cognitive, cultural phenomenon once rose to national and national level, it will be hidden behind the huge economic value. The economic foundation determines the superstructure, and the culture is clearly classified as the superstructure, the object of the decision. But, as a part of the superstructure culture, for the feedback effect of the economic foundation is very important, and even play a vanguard role of economic benefit maximization