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若何奇妙应对网吧运营中的恶性竞争(国外英文资料)
如何巧妙应对网吧经营中的恶性竞争(国外英文资料)
The Internet cafe is full of 1 yuan per hour...
The price is reduced, the members of this net cafe are only 8 cents...
The machine of this net bar machine new upgrade, the core 2 duo nuclear processor, the member net only 1.5 yuan per hour......
Overnight, a new door head is also very quietly ended his own life, instead, a elaborate, luxurious splendor door head. Price war, lists the machine configuration, decorate frequency speed, in just the past 2006 years, Chinas Internet cafe industry also again into a new round of vicious competition, it also makes a lot of Internet cafe operators. How do you respond to this series of vicious competition?
Calm analysis the behavior is not hard to find these vicious competition, price lists, decorate frequency speed and machine configuration these vicious competition, not without resort to. Resist the vicious competition, do not try hard, but be flexible, clever, rational, flexible in dealing with the malicious competition in Internet cafe management. Below, I combine several examples to show how to deal with the vicious competition in Internet cafes.
The clever use of free to block a vicious price cut
When Internet cafes rapid increased number, some parts of the Internet cafe market emerged oversupply situation out of control, and in order to grab customers, many Internet cafe operators are cutting prices to attract consumers at a lower price. For consumers, the machine configuration and environment quite under the condition of Internet, consumers will naturally choose low price of Internet cafe to surf the Internet, it is a well-known consumer psychology. Internet cafe operators must be clear, however, the price is not the only factors impress consumers, only in the power of price war between rival Internet bar under the same conditions of to play, this is also the defects of the vicious competition on price.
In daily business, a lot of Internet cafe operators think price war can not overcome, usuall
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