若何提高店展转化率？（国外英文资料）.docVIP

如何提高店铺转化率？（国外英文资料） How to improve shop conversion? Lets start with a formula, sales = traffic * buying conversion rate Were not going to talk about the flow of traffic So when we spend a lot of money and time, its a waste of money if we dont make a successful transition to sales The conversion method for conversion rate is the UPV/transaction number of the store You all know, the quantum statistics can see shops IPV number is to store the number of independent IP. UPV is independent of users to store, that is, in the background extraction can be calculated. Taobao shop C has 218 stores, 1.7 B shop. Shop experience and time varying, average conversion rate at 1%. This means that when you shop with 1000 users to store, only 10 people will produce the purchase, if your product average unit price is in 80 yuan, just 800 of your daily transaction volume. It is equal to the contribution of each user (UV) value is 0.8 yuan. The promotion cost, simple your product profit margin at 70%, you of the promotion cost of the CPC must control in 0.3 yuan to flat. Promotion of CPC (click) the cost control in 0.3 yuan, both taobao and the entire Internet industry, is only 20% to do it right. There are several ways to improve your purchase conversion rate: The whole shop is decorated. A lot of people in decorating a shop, the aesthetic feeling that decorates a shop according to the aesthetic feeling of the brand, make a lot of artistic conception and very deep. This shop is actually used to factory to show brand, to achieve the true sales conversion, it is difficult, because for the user in the shopping time purpose is very clear, he was into your shop, it must be interested in your products, so, when decorating, the must pay attention to three directions. A shop. Store recruit is mainly used to display orientation, does not need too loud for you only need to tell the user that you focus on what to do, so many users even didnt buy your product, this time he wants to buy these product