营销策略1（国外英文资料）.docVIP

营销策略1（国外英文资料） Marketing strategy 1. TXT Development is the hard truth, the sales test really kungfu. In a companys marketing team, there are always people who are outperforming and growing up to be sales stars; And someone who is mediocre and mixes with his peers for a living. There are a few losers who can barely see their performance in addition to the companys travel expenses. The reason for this is that the optimists say the time, the pessimist the destiny, the reasonable person the regional difference, the muddle is the customer quality -- not so much. A few years ago, I under new draws a young sales manager, he is the marketing professional trained, and professor of marketing at the university, so for those of us who took to the marketing, the original is on him, and I believe he will come. He has done nothing for months. Once, I took advantage of the market opportunity to take him to market. Three days later, he said to me: I see the gap between us. In fact, you speak to the customer I will speak the truth, we also made some theory research. But I lack of sales reached a rich practical experience and skills. Im really white run. I apply for transferring the sales department, let me go to the Marketing Department. Or? Visible, the root point that causes sales performance difference actually, still lies in the skill that sells to achieve and kongfu. Even as good in the university graduates, develop or managing the same of the same market customers, its efficiency and effectiveness can also be very different, the difference is that they reach the abilities of the actual sales. Why is the actual sale of sales the most important part of the sales job? This is similar to play, youll stop air ball, dribbling, dribbling, pick up the ball, passing, free-kicks, set pieces, corners, header, orthographic, side shoot, volley, down -- -- -- -- -- - your skills more again good, but when finishing, you hit the post, the ball wide! The rebound comes back, you reshoot, but the