tcl公司在家电下乡中的市场营销策略研究大学学位论文.docVIP

摘 要 近年来，国家为了促进社会主义新农村建设、提高农村居民生活质量、农村消费、通过相互协调一致的产品策略、价格策略、渠道策略和促销策略，为顾客提供满意的商品和服务ABSTRACT In recent years, household electrical appliance launched the proactive fiscal policy in order to promote constructing a new socialist countryside. The life-quality of rural residents can be improved, the rural consumption can be boosted, and the rural distribution service system can be improved too. With the gradual deepening of the work of home appliances, how to play a greater role in policy more effectively has become a important topic of concern for relevant state departments, academia and household