告白学A卷谜底(国外英文资料).docVIP

广告学A卷答案(国外英文资料) 1. about the definition of advertising is false is D A. from the perspective of publicity, advertising is a kind of propaganda hand B. from a marketing perspective, advertising marketing is the tip of C. from the perspective of psychology, advertising is a persuasive art D. from an artistic point of view, the direct cause of advertising to create real 2. advertising to generate and development C A. advertising useful information B. advertising the prosperity of the social and cultural life and sports C. advertising on economic and commercial, or brought to the market effect of D. advertising contributes to the development of public welfare undertakings 3. a study in Shanghai Yang Jinling Road opened by Heming shoes have great originality the best in all the land of thick skin for advertising this language, creative advertising China occurred in B A.20 B.20 30s C.20 20s century century century 40s D.20 century in 50s 4.1914 years, the audit bureau of Circulations For the emergence of advertising management is of great significance, it is the function of the number of A A. to verify the newspaper, magazine, formulate advertising charges B. for advertisers qualification review C. review of advertising content without concealing the truth or arbitrary authenticity and legitimacy of the form of fiction, exaggerated advertising performance of D. component content language text, pictures, sound advertising review 5. largest advertising perceptual significance of advertising psychology is the study of (C) A. B. C. D. understanding general relativity 6. selective advertising in modern China must follow the principles of business, the following error is A. (B) the principle of authenticity principle of art C. B. saving the principle of D. policy principles 7. of Chinas advertising review system was formally established in December A.1991 (C) B.1993 C.1995 January February D.1996 year in February 8. by advertising historians known as the pioneer of modern adve